During the course of the week, we will be releasing a small series of video’s we produced during Capsule Trade Show in NY. Each video contains a small interview focused on the brand, the designer and the inspiration for their Fall/Winter 2012 offerings. It is always refreshing catching up with the minds behind the products we talk about on a day to day basis, receiving insight from the creator themselves. To kick things off, we decided to start with Singapore based brand, Sifr. While the brand is just opening their doors to the US market, we’ve come to enjoy their approach to casual contemporary garments for the simple man that enjoys great design, simplistic taste, and great detail. In this video, we were able to catch up with Chris Fussner, whom did an amazing job representing the brand and giving us brief explanation of whats to come in the future.

Video was filmed by: Reiana Lorin

Music By: Oddisee Music

Special Thanks to Chris Fussner and Sifr