New York based label Mjolk with Scandinavian roots have set the tone for their fall/winter 2011 collection with this great short video. Maintaining an organic aesthetic which is a signature of the label, the label makes good use of their surroundings to create a great effect.

[vimeo width="620" height="400"]http://vimeo.com/20451221[/vimeo]

Thanks to ONEEIGHTNINE for the info