2012 promises to be a big year in the sports world with the Olympics in London set to take centre stage. Nike have implemented a new initiative that challenges athletes all across the globe to inspire themselves as well as others. A number of these Nike athletes have already presented their ambitions for the new year on the recently formulated Twitter and #MAKEITCOUNT hash tag. In addition #HOWTOMAKEITCOUNT official photographer 13thWitness will be sharing photos and inspirational quotes until January 3 to further emphasis the series of “new year’s resolutions” while this short film provides further insight into what we can expect in the near future so stay up to date on the @Nike‘s Twitter account.
[youtube width=”620″ height=”400″]http://www.youtube.com/watch?v=AwzSql0QODU[/youtube]