Nike Sportswear X Loopwheeler AW77 Video
Nike Sportswear has a srong relationship with Japan’s Loopwheeler, their latest project together is the reissue of their iconic AW77 hoody, and to promote the release they have created this short video which shows behind the scenes in the Loopwheeler factory. Loopwheeler take their name from the Loopwheeler heritage rotating looms they use to give their much coveted fabric its unique artisan feel. Considered outmoded by most manufacturers due to it’s ability to only produce a meter of fabric an hour, the high quality, hand crafted super soft fleece produced by the looms meant it found a natural home in Japan. Check out the vdeo below.
February 26, 2014
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January 30, 2014