As the summer of tennis starts in the UK, this year Nike Sportswear and Selfridges have served up a fresh and stylish alternative – an immersive and stimulating tennis experience in the Ultralounge at Selfridges on Oxford Street. The arena pays homage to tennis culture adding a modern Nike twist, fusing sporting innovation with quintessential British style. Exhibited throughout are iconic on and off court moments, recounting Nike’s unique impact on the game. There is also an interesting mix of sartorial offerings in the space, all of which will add a fresh layer of choice to any wardrobe. And there’s even a load of High-Definition screens mounted in the main auditorium, for those keen to watch tennis unfold.

The Ultralounge will be open to the public until Sunday, July 3rd between 9:30am-10pm Monday to Saturday and 11:30am-6pm on Sunday.