At Opening Ceremony, each year marks a new opportunity to immerse shoppers in the fashion, culture, and character of a new country. Opening Ceremony is pleased to announce Argentina as its country of focus for 2011-2012.
On Fashion’s Night Out, Opening Ceremony will present el mercado de carnival de Opening Ceremony, a carnival market inspired by Argentina and featuring special appearances by Miss Piggy and live dance performances outfitted by Alexander Wang, Proenza Schouler, Suno, and Opening Ceremony. Opening Ceremony has partnered with Tumblr to upload live content throughout the night from guests and participants. An array of designers will offer fun products, games, and activities throughout the evening.
In keeping with its appreciation for iconic heritage labels, Opening Ceremony is joining forces with the 125-year-old textile company Alpargatas to create several specialty styles, from casual shoes to engineered workwear, exclusively for Opening Ceremony. As the leading purveyor of the traditional jute-soled “alpargatas” sandal, Alpargatas spearheads several textile and footwear brands under its umbrella, including Pampero (workwear), Flecha (casual shoes), Rueda (traditional sandals), and Topper (athletic apparel). In partnership with each of these four labels, Opening Ceremony is developing a range styles, from primary color sneakers with contrasting gum soles to sport-influenced apparel pieces. This is the first time Alpargatas is sold in the United States.
Opening Ceremony is also carrying Argentine designers, such as JUNGLE Vi.Ai.Pi., Ale Sly, and Chicco Ruiz, to customize styles, colorways, and fabrications for its clientele. Opening Ceremony exclusives with these designers will be available starting in September 2011. Select Argentine designers and brands like Yanina Solnicki of El Camarín, Arandú, Paula Selby Avellaneda, and María Pryor will be sold exclusively at Opening Ceremony boutiques. These special projects and collections are just a taste of what to expect at Opening Ceremony this Fall. Opening Ceremony: Argentina vs. USA will also be featuring Ay Not Dead, El Burges, Felix, Hermanos Estebecorena, Vicki Otero, and many more!