Here is an insightful interview with Rapha founder and CEO Simon Mottram and fashion designer Sir Paul Smith, that comes on the back of the two working together to great effect. Based on Paul Smith’s passion for the bike, topics of discussion include Smith’s interest in newspaper, L’Equipe, the heroes that inspired him, and his father’s own thoughts on road racing as well as how the sport has evolved since first getting excited by the sport. Discussion also delves into the some of the elite cyclists the fashion designers has been able to work with and his own experience at the Giro d’Italia.

[vimeo width="620" height="400"]http://vimeo.com/17156815[/vimeo]