PradaPrivate is the Italian luxury giants move into personalizing their product. Following the likes of Nike, Converse and others in allowing their consumer the chance to personalize and even customize their products, and in more relevant moves, the likes of Goyard and Louis Vuitton. The system allows for 2 letters, numbers or symbols to be placed on the arms, and made in the colour of your choice, when it become available from December 5th at Prada and Sunglass Hut retailers around the world.

The only problem is the actual frames on offer, they are so bad we’ve chosen to not even show them, but we thought you’d be interested in the concept itself, you could of course search the net to find the frames, but we guarantee you’re wasting your time, maybe hold out for some better frames to be added to the selection.(Please Prada!!!)