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Tricker's for Present

We recently showed you the latest derby brogue collaboration between London menswear store Present and Northampton based heritage shoe makers Tricker’s and now we can share more of their Spring/Summer 2010 collection.

In addition to the bench made blue brogue derby in calfskin leather is a burgundy, beige, black and brown versions plus a green leather and brown and purple suede commando soled options.

The store has also taken a re-stock of their brogue meets woodsmen boots in black and burgundy leather, plus some new warm suede tones.

I have a couple of pairs of Tricker’s and no brand comes close in quality or comfort.  It’s a joy to own them and watch them slowly age.  However, the list of brands and stores “collaborating” with them seems to grow on a daily basis and I worry that they are almost at saturation point in the market.   Some of these Present options are similar, if not identical, to the last couple of season’s Tricker’s x Junya Wanatabe collaborations.  Tricker’s aren’t cheap shoes to buy, and with a limited number of options to choose from its become increasingly harder for these collaborations to be unique.  So, it may be time for Tricker’s to re-think this strategy if they want to keep the brand relevant in the contemporary menswear market?