In the spirit of ecofriendliness and sustainability, PUMA has partnered with world-renowned designer Yves Béhar to create a new packaging system that truly rethinks the way shoes are sold. Béhar has designed a “Clever Little Bag,” replacing the cardboard shoebox with a re-usable shoe bag that eliminates the need for extra plastic carrier bags. As a result of the 65% paper reduction through the “Clever Little Bag” concept, PUMA will reduce water, energy and diesel consumption on the manufacturing level by more than 60% per year. In other words: approximately 8,500 tons less paper will be consumed, 20 million Megajoules of electricity saved, 1 million litres less of fuel oil used and 1 million litres of water saved. Especially with Earth Day right around the corner, thought this might hit home with your readers!

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PUMA’s apparel collections will also be bagged using sustainable material, replacing traditional polyethylene bags. This means that 720 tons of polyethylene bags can be avoided per year, which equals a saving of 29 million plastic bags — enough to cover an area the size of 1000 football pitches. Furthermore, PUMA T-shirts will be folded one more time to reduce the packaging size and thus saving CO2 emissions and costs during transport. Amazing what just a few small changes can do! The roll-out of the new packaging and distribution system is planned as of the second half of 2011 — but PUMA’s long-term sustainability program and plans to further offset its “paw print” will certainly continue to develop from there.