This week has seen the new and largest, flagship Ralph Lauren store open in Boulevard Saint Germain, Paris. From the welding and chainsaw, to plastering and sculpting, we get to see an insider’s video of the making of the store.
“Sporting a classical façade rich with carvings and, on the interior, parquet floors and timbered ceilings, the building has been restored over four years to recreate the grandeur of the period when it was built. With six floors of retail space—including a dedicated watch salon and an attic stocked with RRL, a line previously unavailable as a complete collection outside of the US—the building also houses Ralph’s, a chic restaurant in the old stables, whose raison d’etre is to serve the best burgers and brunches in the city.”
Ralph Lauren flagship Parisian store video below by Nowness