Menswear label Rochambeau has quietly built a name for itself from its New York base. Label heads Joshua Cooper and Laurence Chandler formed the label in 2007 in hopes of taking their knowledge of design, and passion for menswear to new heights with their own incarnation. Since then the label has garnered numerous accolades with the most recent being their recent showing of their Fall/Winter 2011 Collection at Fashion Week last February.

For their upcoming Spring/Summer collection the longtime friends have created an collection much more inspired by the attitude of the wearer then any outside influences. The attitude is best describes as, “It’s about the juxtaposition of a man who cares deeply about clothes but once he is wearing something, he completely forgets about it as it fuses with his natural self.” Each piece from the collection is meant to invoke an effortless and tasteful look , where the clothing becomes part of the wearer not his garb. The collection will see its day in the coming months with Rochambeau retailers OAK NYC, HARVEY NICHOLS, OKII-NI, CHURCH LA and The Mondrian Hotel all taking stock.