“This has been shot to exude the look, feel and attitude of a luxe print magazine editorial, we wanted to accentuate the quality, style and functional attributes of the clothing, highlighting how the brands can be worn together to form outfits with true style whilst being on trend and seasonal, at the same time as producing a beautiful shoot. As far as i know this is the first time an agency has manifested an in house look-book to make the editors life easier at the same time as highlighting each brand in a tailored and creative way”   Steve Sane