As the internet evolves and its not enough to just have a presence on the net anymore, its important to find new ways to present collections and your brands philosophy. While video itself, is nothing new, the quality seems to be getting better and better all the time. Chrissie Miller’s super popular and cool, Sophomore, will present a film in the Spring which not only showcases their mens and womens collections, but the brands lifestyle. The trailer depicts the young, cool, and hip New York lifestyle of today and tomorrow. Film by Cass Bird.
As always theirs famous guest appearances to be expected, The Virgins at the very least we know will feature.
Check out Sophomore’s Spring/Summer 2010 collection here.