As part of his “Spike Spends Saturday With…” series for Vice’s VBS.tv, Spike Jonze takes a look behind the scenes at Opening Ceremony.   Interviewing founders Carol and Humberto, Jonze uncovers the history of the label, getting a fascinating insight into the concept behind the brand and what the guys went through setting up the original store and growing it into the business which has dominated the downtown New York hipster scene over the last few years.

Check out the full series here which also includes interviews with M.I.A., Maurice Sendak and Vice founder Shane Smith.