Comme des Garcons’ latest retail space in Tokyo may well surprise and may well not, located in a building that also fields Martin Margiela, Bvlgari and Chanel. Although the extension of innovation you can only admire the creativity and effort the label has put into to engage shoppers.
Entitled the Comme des Garcons Trading Museum, the concept store was an idea conceived by Rei Kawakubo and also features eight display cabinets on loan from London’s Victoria & Albert Museum to give you an idea of how far they have gone to portray the museum feel. To add there will also be an exhibition of hand-blown glass objects from Pieke Bergmans.
Amongst the amazing fit out is an edited selection of Comme des Garcons key pieces, as well as items from British designer Christopher Nemeth, shoes from Daita Kimura and made to measure Comme des Garcons shirts. While a series of vintage Stephen Jones hats and a selection of vintage Comme des Garcons pieces from the past forty years you can feel what implications Rei Kawakubo has gone to, to do something completely new and this is from the person who also conceived the idea of Guerilla stores back in 2005.
Thanks to Wallpaper for the info.