By far the most exciting brand I have come across in a while, The Non, present their Autumn/Winter 2010-11 collection titled ‘The Golden Dawn’. Featuring some amazing structural and tailored pieces alongside some very full and draping over coats and layers. The photography for this look book is exceptional. Giving the collection a very dark and underground feeling.. I like the way the collection looks highly considered and refined only offering a selection of necessary looks.
The Non explains the history behind their inspiration for the collection; ‘The Golden Dawn was a magical order founded in Great Britain during the late 1880’s while there was a noticeable expansion of interest in occultism and secret societies. Although this happened without much notice from the establishment it was felt by many that they were no longer satisfied with conventional religious beliefs.’
See through The Non Autumn/Winter 2010-11 Collection ‘The Golden Dawn’ below.