When it comes to larger brands trying to find in roads into Social Media, I can’t think of a better example right now. Burberry have built Art of the Trench, a profile of their iconic garment. Whilst using street photography isn’t something new, the approach and well thought out approach make it work, not to mention a helping hand from the king of street photography, The Sartorialist. Keep an eye on the site as it updates here.

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