As Thom Browne prepares to launch his new sub-brand, a cheaper equivalent of the highly coveted brand, this years New York Fashion Week collection for Spring/Summer 2010 took place in Browne’s Hudson Street store, rather than at a lavish off street location.. another sign that the designer is more than aware of the tough financial times surrounding him. The collection itself however was not toned down in anyway, the mix of the designers signature preppy style with a modern sportswear influence makes it stand out.

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Images: Fashionisto