Thom Browne Inc. and DITA Eyewear Inc. announced today a licensing agreement for design, production and worldwide distribution of sunglasses and ophthalmic collection under the Thom Browne brand. The Thom Browne Eyewear collection is scheduled to launch in the fall 2011. This will be the first time both DITA Eyewear has engaged in an agreement with a luxury designer brand and for Thom Browne to step into the foray of a licensing agreement.
According to Browne, this collaboration is an important step to further develop his brand and business.
DITA Eyewear, one of the fastest growing independent eyewear companies, has distinguished itself in the eyewear industry as a clear alternative to label-branded eyewear. All DITA frames are hand made in Japan by master artisans using only the highest quality materials in premium eyewear.
The new Thom Browne Eyewear collection has been developed in collaboration with Jeff Solorio and John Juniper co-founders of DITA Eyewear and driving forces behind DITA’s celebrated designs.
“Ever since the inception of DITA, we’ve always seen ourselves as waging a revolt against mediocrity and uniformity.” states John Juniper, DITA co-founder. “Thom Browne is the only fashion brand that we believe is truly worthy enough to join us in the uprising.”
“I chose to work with DITA because of their attention to quality and design. And these are two things that are the most important to me,” said Thom Browne, Chairman and Chief Executive and Creative Officer of Thom Browne Inc.
The premiere Thom Browne Eyewear collection features 20 styles that draw inspiration from the master architects, politicians, studio artists, industrial designers and professors of the 40s 50s and 60s. Acetate styles in specifically developed color combinations and treatments are complimented with genuine leather, and metal mesh side cups. All components were custom designed for each style. Each style is marked with the signature Thom Browne red, white and blue logo tip and four stripe hinge. For his metal collection, all eyewear frames are made of high-grade titanium delivering strength, lightness and comfort. Key styles are finished with natural horn brow bars and cable temple ends (unseen in any other collection today).
Thom Browne Eyewear will be available at the world’s most prestigious fashion & optical boutiques.