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With a definite movement towards allowing independent footwear brands into the market, ToBe is a prime example of great shoes coming from smaller places. The market has leveled and has enabled in this case Wellington New Zealand to be the home of a potential player within what has been traditionally a hard to break market. Have a look at the first collection from ToBe. The name holds the potential it deserves. Available at Good As Gold amongst others soon. See here.

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