unconditional_sp2010_12

Here is a look at Unconditional‘s Spring/Summer 2010 collection. The 6 year strong UK label founded by Philip Stephens showcases in the Spring collection a perfect combination of  the laidback American attitude and London’s edginess, featuring mildly androgonous, drapey luxury basics in a monochrome color pallette added a hint of soft colors. Having started off as a capsule collection of  lifestyle menswear pieces for the CONCRETE SHOP,in Marshall St (Soho) London, the label’s popularity has grown significantly over the years and will surely be one to keep an eye out for in the years to come.

Thanks to WilliamYan for the images.