Velour give us a preview of their Autumn/Winter 2010 collection which sees them continue the preppy/outdoor inspired contemporary menswear which seems so popular in Scandinavian and northern European countries right now.  I love the way guys over there seem to get the balance just right, retaining the heritage of the classic designs without looking like you are dressing up to go to a 1950s themed party – a lot of guys in the UK and US should take note of this!

Sitting nicely beside brands like APC, Acne and Our legacy the collection is heavy on the chinos, chunky knits and chambray, but it’s also nice to see some brighter pastel shades which don’t usually make an appearance in the colder winter months.