The Velour Autumn/Winter 2011 Collection is one to admire for Per SAndersons reference to his roots. Having founded the brand in 1997, having been inspired by his grandmothers ready-to-wear shop, which closed after some 50 years of business in the 80’s. This lookbook is set in the same retail space Andersson’s grandparents used to own and run making for a fitting ambience.