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Velour is a brand that have caught my eye a lot over the last year, they are another group of Scandanavians to take the Americana preppy look and give it a classy European touch.   Growing from founder Per Andersson’s vintage and deadstock business, Velour has a sense of classic design, whilst retaining a high quality with avery reasonable price point.  For their spring/summer 2010 range they have taken college classics like cable knit sweats, chinos and button downs and reproduced them in bright, yet subtle pastel shades, perfect for those cool but bright spring days.

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Source: Selectism