To Woolrich Fall/Winter 2011 Collection, the iconic label have worked together with movie maker Jake Davis to compile this impressive short video. Capturing the essence of the brand with a romantic ambience emphasised by the slow motion finish, which focuses on the four styles appearing in the film.
“Woolrich has been an amazing client to direct films for. They’ve given me complete creative liberty. This is the second season now that I’ve directed their campaign. For this upcoming Fall it was about highlighting their strongest pieces in the most subtle way. We flew to Tuscany, Italy for the shoot and there were so many beautiful locations. We stayed in a remote villa for a few days to get a feel for the land. The film is very visual. In Tuscany you can pretty much point the camera anywhere and it’s going to look amazing. Nature, expression, moments… That’s what I tried to capture.”
[youtube width="620" height="400"]http://www.youtube.com/watch?v=mB14nRhHkdI[/youtube]
Thanks to Tenue de Nimes for the info.