Check these out – one of a kind SLAMXHYPE x adidas Predator Lethal Zone football boots, created using the new miadidas configurator.
In a global first, fans of the best footballer in the world, Leo Messi, are being given the unique opportunity to design his next pair of adidas football boots for the player to wear on field during a fixture in December.
From October 22nd, fans can create a unique pair of adidas adizero f50s for Messi by visiting the new miadidas configurator at www.miadidas.com and submitting their designs. The miadidas configurator is a service allowing footballers to “Create Your Own” design and incorporate colour schemes and personal touches.
The new miadidas configurator also makes it easier than ever for consumers to share their designs on social media and all of the designs made for Messi will be showcased via local adidas Facebook pages throughout the world. Messi himself will then select his favourite design and they will be custom made for him to wear on the pitch in December. The winning boot design must reflect the unique nature of Messi, meaning everything from the colour of the famous adidas three-stripes to the choice of message around the ankle is customisable.
The competition will launch on Leo’s official Facebook page where he has over 38M followers and is a precursor to a special miadidas “Next Gen Weekend”, which will involve nine top adidas players from clubs throughout Europe wearing uniquely designed miadidas boots on field in selected fixtures on the weekend of Saturday 3rd & Sunday 4th November.
Fans in the UK, Germany, Spain, France & Sweden can enter the Messi boot design competition from October 22nd by visiting miadidas.com. For further information please visit facebook.com/adidasfootball or @adidasfootball #miadidas on twitter to join the conversation.