DIESEL has partnered with EDUN for a new collaborative denim collection. Born in Africa, using the finest CCI cotton from Uganda, the collection is inspired by African creativity, worn by some of Africa’s new generation of creative talents.

To bring the spirit of the 25-piece collection to life, DIESEL+EDUN have developed the concept of Studio Africa – a virtual loudspeaker and platform for a new generation of creative talents from across the continent. Studio Africa celebrates creativity, with the campaign featuring nine African artists spanning fashion, film, music, literature, and photography.

Check out the video above introducing us to these creative personalities and take a look at the collection here.