Dior Homme Pop-Up Store in Soho New York
April 16, 2012 saw the opening of Dior Homme’s new pop-up store in Soho, New York. Located at 133 Greene Street, the pop-up store will serve as the sole Dior Homme boutique in New York while the New York flagship at 17 East 57th Street is temporarily closed for renovation and expansion. The flagship is scheduled to reopen in early Fall 2012. In the meantime, the pop-up store features a signature mix of merchandise across all categories available under the Dior Homme label, including ready-to-wear, footwear, eyewear, leather goods, watches, jewelry and fragrance. Designed as a unique, multi-dimensional space incorporating luxe materials with rich, tactile finishes throughout, the space also features a sculpture by post-situationist artist, Robert Montgomery. The imposing text-based piece, entitled Whenever We See The Sun (2012), is part of Mr. Montgomery’s “Recycled Sunlight” series, and will stand to evoke the structural and masculine Dior Homme aesthetic.