I know a couple of grown people who’ve got that thing where they can’t get over wearing that kiddy-style watch from their childhood. Maybe I should tell them about the latest collaboration between Dr. Romanelli and Bamford Watch Department. The collaboration takes world famous cartoon characters Beetle Bailey and Popeye and puts them on the faces of custom-designed Rolex watches, the back of which will be engraved with the Dr. Romanelli logo and numbered edition. Each watch comes with a custom comic strip and are packaged in proper military manner, arriving in protective metal boxes. The collaboration with Bamford Watch Department follows on from a successful national back-to-school retail promotion with Bloomingdale’s which featured limited-edition Beetle Bailey and Popeye Army vs. Navy-themed merchandise, including high-end apparel, accessories, and collectible items, also curated by Romanelli. Stockists for this new collaboration will include: Lane Crawford (Hong Kong), Exit (Hong Kong), E’Collezione (Singapore), Just One Eye (LA), The Webster (Miami), colette (Paris) and Dover Street Market (London/Tokyo).
Bamford Watch Department x Dr. Romanelli “Popeye vs Beetle Bailey” Rolex Watches
June 11th 2012