It’s Super Bowl season and everyone’s prepping their best commercial content. So, DKNY — you know, that fashion label that has nothing to do with sports — is jumping on the football train. Above is the video spot for their new Spring/Summer 2014 campaign.

It’s entitled “#DKNYDRAFT” and finds Empire City cool kids/pretty people Jourdan Dunn, Cara Delevigne, Eliza Cummings and A$AP Rocky in the midst of an inexplicable pick up game of toss in Time Square.

Apparently, you’re supposed to pick which one you’d draft to your football/#fashion team? But mostly you should just drool at how hot Ms. Delevingne makes a helmet look.

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Watch This Video of Jourdan Dunn, Cara Delevingne & A$AP Rocky For DKNY SS14