This END x Journal Standard Collection Has Tropical Island Vibes That Will Melt Your Icy Heart
UK’s END has worked together with Japan’s Journal Standard to produce an exclusive capsule collection of new designs for SS14. Since summer is the key word, the range incorporates a number of unique floral prints, applied to lightweight linen and breezy blends with relaxed and unstructured cuts. Starting with an eye-catching blazer, they then move on to classically styled shirts, shorts and tees, with a bucket hat thrown in as the trendy icing on this sartorial cake.
While many of these sort of retailer collabs seem to fall a bit flat, this one stands out as representative of both brands’ aesthetic values, based on the fact that they really just want to make good-quality staples with a twist.
Find the capsule here.