adidas FANATIC 8 Coverage
On Saturday, July 25th, twenty four teams turned out to compete for the title at the 8th installment of the annual adidas FANATIC soccer tournament in New York. Special prizes were awarded to the winning team, runner-up, and those with the best customized jerseys and best team spirit.
dGi Dillingers took the coveted FANATIC trophy along with the grand prize in a classic and intense final game with a 1-0 victory, while runner-up Bowery United , best team spirited PSYOP, and the “best dressed” Opening Ceremony were honored with medals and special prizes as well. Swag included gift cards to adidas’ local Sport Performance and Originals stores as well as top of the line soccer boots for the winning team, and of course, bragging rights until 2010.
FANATIC was created in 2002 as an immersive experience of soccer and community in New York. The objective from the beginning has been to create a supportive environment that would provide the necessary conditions for the “activators” of New York City to embrace playing soccer. The tournaments themselves were approached in the same way you would curate a group show, seeking like-minded artists that would ultimately work well together, resulting in a movement that could, in fact, affect change. A “niche” group of magazines, local boutiques, artists, creative agencies, photographers, dj’s, restaurateurs and record producers have been brought together for the past seven years, creating a new kind of soccer community.
This year’s FANATIC teams included veterans such as Chinatown Soccer Club, Diner Old Boys, PSYOP, Bowery United, dGi Dillingers, CHEZ, REAL BIG, The Krauts, The Tokion Sports & Leisure Club, Vice FC, Nom de Hooligans, and Complex FC. Returning again were La Esquina, Fader, Opening Ceremony, The Smile, and United Bamboo. And finally, this year’s first time participants were Turntable Lab and Paper Shredders. Hosted by adidas & Metro Soccer, this year’s tournament honored the FANATIC tradition with music by DJ Neil Armstrong, grub by Brother Jimmy’s BBQ and beverages provided by Heineken and Volvic Water throughout the day.