Alfred Dunhill have recently launched an interesting new campaign for the labels spring/summer 2012 collection entitled Voice. This season will feature the legendary British Olympian Sir Matthew Pinsent, double Olympic gold medal sailing champion Iain Percy and trail blazing young Olympic hopeful Louis Smith.
The campaign is realised through a series of striking black and white portraits and supported with individual video interviews
conducted on set where the cast give their opinions and experiences, providing an intimate insight into their personalities and what makes them who they are.
Voice is not about celebrity or the world of fame. Voice is about real men of different ages and from different backgrounds, but each a man of distinction. Men who have achieved great things in their chosen fields and continue to excel with humility and grace. Men who embody timeless values that are worth aspiring to – qualities like compassion, dedication and conviction. Brilliant, inspiring, driven, engaging men with opinions, flaws and stories to tell.
Through iconic black-and-white portraits and revealing interviews, dunhill sets out to capture the characters behind the clothes, and offer a glimpse of what makes these men so remarkable, who or what inspired them and what is takes to be an icon.
Alfred Dunhill is committed to challenging the notion of luxury andwhat is expected of an international luxury brand. Creating the veryfinest men’s luxury goods, every piece – across menswear, leather,jewellery, gifts and games – boasts dunhill’s signature contemporaryattention to detail and style. With over 220 stores across the world, theglobally acclaimed ‘Homes’ retail lifestyle environments in London,Shanghai, Hong Kong and Tokyo are a perfect example of dunhill’sability to push boundaries.