With what seems like a very busy past year of growth for b Store, they have managed to launch the first issue of b Magazine, as well as pull off a fantastic 2010 Spring/Summer Menswear Collection showing in London this past week. With a soft palette of grays and blues the collection see highlights of full pleated suit pants, parka blazers and jackets with drawstrings, cotton shirts and plenty of short shorts. The overall look reminds me of summer tennis players and the cake and tea party go-ers after the match. Have a look at the full collection here.

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