Parisian label Brooklyn We Go Hard (BWGH) may be an relative infant on the scene but their very mature, scholarly, and minimal aesthetic would suggest otherwise. Their name would suggest your everyday menswear label spawned from some Williamsburg / Park Slope upstart but instead we are presented an label inspired by scandinavian casual wear influenced by american style, with parisian sensibilities a seemingly daunting mix but pulled off beautifully. For their latest collection “Aperture” the label presents their lookbook in the form of a film by Julien Soulier. BWGH and their Aperture collection is currently held at Opening Ceremony and IT

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