Undoubtedly, Velour continues to execute their “Feelgood preppy” design concept with their Spring/Summer 2012 collection. While creating a healthy balance between classic preppy and contemporary everyday casual clothing, the Velour team ensures the quality is just as strong as the style. Per Anderson was vocal in introducing a few great pieces including a jumper made of foam cotton, a beautiful suede bomber and a traditional toggle coat fastened with vintage toggles. We believe this is a collection you should be on the look out for, but you won’t quite understand why until it is available.

Photography by: Neil Maclean