G.P.P.R. have presented their Spring 2011 collection through a series of four short videos, each exploring a G.P.P.R ideology.

“The ‘Gentleman’ film revolves around the idea that ‘a true gentleman always keeps his glasses polished and hands clean,’ in all aspects of his life.

The ‘Pervert’ film demonstrates a cardinal belief in the brand ethos which is ‘women are a necessary vice.’ They are a pervert’s sole reason for living and the greatest motivation mankind has ever known.

The ‘Rebel’ film completes the personification of the brand through demonstrating the idea that ‘A rebel is simply a man who says no.’ Showing that a rebel is much more than what the word denotes and can be a symbol of positive defiance.

The ‘Philosopher’ film reflects the timeless philosophical statement ‘I think therefore I am,’ and the idea that our reasoning and beliefs alone are proof of our existence.”

You can see all four video below. Enjoy!