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GANT Rugger Spring/Summer 2012 “Nouveau Prep” Collection

GANT has released their “Nouveau Prep” spring/summer 2012 campaign, welcoming a greater focus on the collection’s slimmer-fitting silhouette, classic Americana styling and “dressy but messy” aesthetic. GANT Rugger takes cue from true Americana style with much of the collection based on modern interpretations of archival fits, fabrics and detailing. Described as “Nouveau Prep”, GANT Rugger’s latest collection draws inspiration from an eclectic group of sources ranging from 1960’s pop, downtown hipster meets long-lost traditionalist, and a subtle Japanese twist on Americana.