Joey Duck: Unstoppable
A hail of dust and laser projections compete for the attention of bright young sprinter Joey Duck in Nike’s exhilarating short to launch new innovation fabric, Hyperfuse. Bound together using heat and pressure, the triple-layer composite material is a seamless wonder, derived from technology originally created as a design solution to the wear-and-tear of blacktop basketball courts on footwear and now being introduced to Nike sportswear. With gold medals at the European Championships and Senior Aviva World Trials to her credit, 22-year-old Duck is one of Great Britain’s hotly tipped standouts for London’s 2012 Olympic games. Her trainer agreed to the film on the condition that she spend the shoot on a treadmill, clocking a level of mileage commensurate to an average training day, but the session presented its own set of challenges. “It definitely tested my balance and concentration skills,” the athlete says. “Multitasking was the order of the day: trying to run, not fall off the treadmill and ignore the explosions!” Nike commissioned Remi Paringaux, former Vogue Hommes Japan art director and founder of POST Magazine, to direct the film, which utilizes a three-part split screen as a visual echo for the fabric’s groundbreaking assets: stability, breathability and durability. We stole precious time with Duck to find out what it takes to beat the clock.