Lanvin for H&M Collection Preview
Launching in Fall, this prospective collaboration between Lanvin and H&M once again fuses together two ends of the spectrum in contemporary fashion. This short film provides some great insight to the philosophy of Lanvin’s Alber Elbaz, well assumed, and with this news coming to fruition makes for a compelling thought.
It looks like H&M has snared one of the hottest labels in Europe — Lanvin — for its next designer collaboration. According to market sources, the Swedish fast-fashion giant will unveil a project with Lanvin and its creative director, Alber Elbaz, within the next week.
On Tuesday, H&M launched a viral video campaign on its Web site and YouTube to build curiosity about its annual holiday designer tie-up. A series of black-and-white videos features stereotypical fashion designer types: a man in a skinny dark suit; a woman in an outlandish blouse and chunky jewelry. By midday Tuesday, H&M’s Facebook page was peppered with guesses — Bottega Veneta’s Tomas Maier and New York society dresser Carolina Herrera among them — posted by Web users.
The video ends with the date Sept. 9 — presumably when H&M will unveil details of its latest collaboration, which have ignited retail pandemonium annually since the retailer first partnered with Karl Lagerfeld in 2004. Other designers to have collaborated with H&M include Rei Kawakubo of Comme des Garçons, Stella McCartney, Roberto Cavalli and Sonia Rykiel. A project with Lanvin would be a coup for H&M, given Lanvin’s status as one of the fastest-growing designer firms in Europe, and Elbaz’s drawing power as a fashion personality.
Thanks to WWD for the info.
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