On May 15th, Nike opened a first of its kind stand-alone conceptual retail destination. Located at 255 Elizabeth Street, 255 Studio is a culmination of sport and design brought together to offer an exclusive assortment of Nike Sportswear icons. Featuring a distinct apparel assortment and unique capabilities to personalize garments, each piece is crafted by a team of skilled Design Consultants. Offering specialized design tools and a variety of graphics, letters, and appliqués, 255 Studio is a contemporary and classic platform for constructing readymade and custom sportswear.
Nike Sportswear enlisted elite members of New York City’s creative community, No Mas, to bring a true celebration of sport and culture to the new 255 Studio. To celebrate baseball season, No Mas brought inspiration from their travel experiences in countries known for their die-hard loyalty to baseball and its traditions: Cuba, The Dominican Republic, Puerto Rico, and Japan. The result was “Hogar y Visitantes” (Home and Visitors) an installation and custom garment program that integrates cultural cues and iconic symbols unique to each nation, as well as, their relationship to the ultimate baseball mecca: New York City.
“We wanted to create a world where international baseball collides with the city of New York,” says No Mas founder Chris Isenberg. “Create a destination where people feel that we studied and honored their baseball traditions and are enabled to use the graphic system we built with Nike to create extremely personal pieces.”
New No Mas partner Kimou Meyer adds, “Since I’m from Switzerland, it was exciting to find out that Chris and I share love for a similar vintage baseball aesthetic. ‘Hogar y Visitantes’ was the fruit of Chris’ baseball knowledge, my graphic and garment skills and the amazing possibilities that 255 offers for customization. Nike’s respect for sporting traditions and the overall culture made sure that our vision really came to life.”
Consumers can select from a robust assortment of unique apparel and embellishment created exclusively within 255 Studio, or can customize the experience with a 255 Studio Design Consultant. These one-on-one appointments allow the consumer to choose from a menu of applications applied to Nike Sportswear icons. A consumer can also draw inspiration from the available graphics to embark on a bespoke experience resulting in a garment that is truly one of a kind and available immediately.
Immediately following the “Hogar y Visitantes” installation, No Mas will bring the excitement of the global celebration of football in time for the start of the games through a rich personalization design offering opening on June 1st.
The store will be open both by appointment and walk-in, Tues-Fri 11am-7pm and Sat-Sun 12pm-7pm. Appointments can be made via firstname.lastname@example.org .