Prada continue to match the likes of Goyard and Louis Vuitton within luxury circles with made to order and customizable offerings. Adding to their already released sunglasses which allow the buyer to add their own initials to the arm, Prada now offer a lettering service for their luggage. A number of bags are available online at Prada and in 12 stores around the world. Prada have taken a different approach to its peers however with a athletic style font and younger approach to their offerings.

Source: HS