PUMA x ASOS Black “Os Pixadores” Collection
For Autumn/Winter 2012, ASOS launches ASOS BLACK x PUMA, a collaboration that fuses fashion and sport. The collection will comprise of 45 pieces including both apparel and a selection of accessories and showcases the use of technical sports finishes and fashion shapes whilst being designed for aesthetic not performance. The range perfectly encapsulates the modern era of heritage sports brands.
Traditionally tailored garments such as a two button wool suit are updated with technical fastenings and a flash of bright orange that runs throughout the collection is added to the reverse of the collar adding to the graphic nature of the collection. Jackets in sporting shapes including gilets and puffa jackets in mid greys and blues are modernised with contrasting internal details, technical zip finishes and orange draw cords. These are twinned with either grey nylon sports trousers or dark stretch skinny denim trousers. Knitwear is ribbed and features contrasting colour panels on the sleeves in grey and orange whilst print on short sleeve t-shirts and long sleeved fitted shirts is integral to the collection and is inspired by architectural shapes.