SASQUATCHfabrix x The Inoue Brothers Collection Interview
SASQUATCHfabrix have really captured the attention of late and this latest project with The Inoue Brothers provides further evidence of their vision. The collection is now available from UK retailer LN-CC, and to provide further insight they have compiled a constructive interview that goes into detail about the connection between the two labels and the process of design. In addition, a small installation was set up in store that embraces an ‘otherworldly’ theme that is a direct link to the ‘Modern Ninja and the Black Fist’ theme of the SASQUATCHfabrix fall/winter 2011 collection.
How did the relationship between SASQUATCHfabrix and The Inoue Brothers begin?
SASQUATCHfabrix / The Inoue Brothers: Back in 2009, when SASQUATCHfabrix came to London on a research trip a mutual Senpai (senior person in Japanese culture) introduced us. At the time SASQUATCHfabrix was emerging strongly on the Tokyo and Japanese fashion scene and The Inoue Brothers in Europe and Japan. Back then not many new brands were making a lot of significant impact in the fashion world as the recession was getting worse and business was difficult. SASQUATCHfabrix’ super pulsating Tokyo style and our uncompromising ethical approach was a fascination and this mutual progression and rhythm of our two brands created interest and respect for each other. More importantly we both felt a great sense of joy of finding likeminded progressive friends, who to share ideas and ideals with.
Can you give us an insight into the exclusive collection and how that came about?
SASQUATCHfabrix / The Inoue Brothers: From the outset we wanted to work with each other but our two styles were so different, which has been the most exciting thing about this collaboration. We both had to open up to each others strengths and adapt to reach this super special and exclusive collection.
What are the processes involved in the collaboration products?
SASQUATCHfabrix / The Inoue Brothers: For the canvas/body we chose to use the best Andean Alpaca fibre available; 100% Royal alpaca. We created shapes which were versatile with plenty of surfaces for SASQUATCHfabrix to use literally as canvasses for their much recognizable graphics and decorative customization.
Can you give us a sneak insight into the installation and what that will hold?
SASQUATCHfabrix / The Inoue Brothers: We hope to make an installation to reflect ‘Modern Ninja’ (Sasquatch’s new collection title) and ‘Black Fist’ (The Inoue Brothers’ logo).
Why was LN-CC chosen to showcase this collection and installation?
SASQUATCHfabrix / The Inoue Brothers: Initially when we started revealing we were doing a collaboration, we were very conscious it was going to be represented strongly. Therefore we only approached very few accounts, three to be exact, and through dialogue with LN-CC we decided to make the collection exclusive to LN-CC in The West. When then asked to do an installation by LN-CC we jumped at the opportunity to create a setting and ideal situation of having the brands and collaboration collection represented as we wanted it to be showcased. However, as mentioned in the first question both SASQUATCHfabrix and The Inoue Brothers are really happy to have found another group of creatives who to share ideas, ideals and our future with.
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