SOPHNET Spring/Summer 2010 Collection
One of our favourite stores here at SLAMXHYPE is SOPH for their uncanny ability to consistently produce season after season of mature yet stylish menswear. Over the last 10 years they have been one of the defining brands in creating the new aesthetic of contemporary male clothing that has seen streetwear and formal wear meet head on to create the new high-end smart/casual look, which doesn’t really seem to have a name yet, despite dominating many modern men’s wardrobes.
Japanese magazine Sense has given us a preview of what to expect from SOPH for this coming season. The nautical, workwear and outdoors theme remain strong throughout the range, but added to the mix is a Hawaiian print on shirts, shorts and jackets which brings a 50s surf feel we have seen from a few labels already for this coming summer. As is usual from SOPH some high concept, yet minimal collaborations from regular partners Visvim and Danner.
Stay tuned for a more detailed look as these hit the store, but for now take a look at the feature below.