Stone Island Shadow Fall/Winter 2010 Collection Preview
SLAMXHYPE brings you an exclusive preview of Stone Island Shadow for Fall 2010. Stone Island shadow began as a discourse between sportswear company owner and creative director Carlo Rivetti and the design team of Michaela sachenbacher and errolson hugh, also known as Acronym®. A platform for exploration, the shadow project rapidly evolved into a system based program for a new generation of urban masculine apparel. with both Stone Island’s incredible historical archive, and its unparalleled forward development resources as a starting point, Acronym® sought to conceive a project according to their strong technical and performance based roots. The result is a unique and unprecedented fusion. a fresh and intelligent new light cast upon the timeless interplay of form and function. Calling the project shadow underlines the intimate relationship and interaction between this work and the full body of the stone island collection.
Buoyed by the ongoing research and development of it’s four previous seasons, the fifth stone island shadow capsule resurfaces with newfound richness and character. holistic and truly contemporary, the collection continues
its investigation of identity, use, and systems through the marriage of new aesthetics and proven technologies. A nimble and worldworthy ship whose port of call could only be the harbor of futurity that is stone island.
Through the use of compound treatments and multiple effects, fabrics and garments are invested with uncommon dimensionality and sophistication. surface becomes depth as the senses perceive treatment upon treatment
and effect upon effect. patterns map dynamics, treatments reveal structures, and colors deepen contrasts in a way that both obfuscates and rewards. the strength of stone island shadow is its ability to thrive at all points pos-
sible, and its resistance to being pinned down at all.
parseQ _ ModUlar perForMance Grid
Above and beyond mere seasonal collections, stone island shadow is primarily a system based upon the idea of clothing as a man’s interface with, or enabler within, his environment. The parseQ Grid is the organizational framework upon which this idea is built. the name parseQ (pronounced [pahr-sek]) is an acronym for the 5 categories of the system: prooF, aUGMent, resist, sKin, and eQUip. it denotes not only the syntax of the system, but also the idea of resolution into component parts (parsing from linguistics and computer science), as well as a forward looking long-term perspective (a parsec or parallax second being a unit of measurement equal to 3.26 light-years or about 30.8 trillion km). Proven functional principals from both military and active sportswear allow
the individual items in the collection to work both alone and, most effectively, synergistically together.
The parseQ Grid is independent of seasonal and aesthetic change. this means that there is functional continuity between all shadow collections and items, regardless of when they were produced and/or purchased. each item
is an investment in, and an extension of, its owner’s personal system.
parseQ _ ModUlar perForMance Grid
p / prooF
pUrpose: total weather protection
FaBrics: herMetic properties
a / aUGMent
pUrpose: adapt and cUstoMiZe
FaBrics: enhanced properties
r / resist
pUrpose: wide spectrUM Use
FaBrics: resistant properties
s / sKin
pUrpose: contact laYer
FaBrics: coMFort properties
eQ / eQUip
pUrpose: access and sUpport
FaBrics: peripheral properties
October 5, 2012
September 26, 2012
April 4, 2012