umbro x Aitor Throup Archive Research Project
English sportswear brand Umbro launch Archive Research Project (A.R.P.), a continuation of their relationship with one of the UK’s most exciting young designers, Aitor Throup.
Following on from their Tailored By Umbro project which saw Throup redesign the iconic England football (soccer to our US friends) strip, A.R.P. sees him tackle Umbro’s wider 87 year heritage with the sport and filter it through his own uniquely modern take on functional design.
The collection will launch in August this year and will feature six unique items. The first, which can be seen here, is the Ramsey jacket. Named after the legendary manager of England’s 1966 World Cup winning squad, Sir Alf Ramsey, it features an ergonomic design, taped seams and special created fastening system.
Although Umbro doesnt always get the column inches of their competitors their heritage and performance can’t be denied. They have also taken some brave steps in working with some of the UK’s best up-and-coming designers. Their collaboration with Kim Jones helped him build his reputation as a uniquely modern and English talent. It established his mainstream reputation and helped him earn the enviable position of Creative Director at Dunhill, helping reinvigorate the brand and give it a more streetwise, contemporary edge. Hopefully this relationship will be as fruitful for Mr Throup.
Thanks to HB for the heads up.
March 11, 2013
January 11, 2013
October 25, 2012
October 17, 2012