Y-3 Spring/Summer 2012 Collection Campaign
Y-3′s latest campaign takes its cue from the experimental city of Brasilia. Shot by artist Collier Schorr, the final portraits are collaged with xeroxes of archival Brasilia to suggest a delicate balance between the body and the many ways it is contained. The new Spring/Summer 2012 shoot takes us through a set of concrete structures featuring the latest high-fashion Y-3 releases. The result is an over-arching communication campaign that translates into still images and a short mood film, followed by an updated brand website design, all released globally February 2012.