Following news of the Coca-Cola Company preparing to return with a clothing line back in summer, here is the first look at the fall/winter 2013 collection. With an undoubted influence on pop culture, the brand has combined avant-garde ethos with a more sports orientated concept to find their aesthetic. For those at Fashion Rio, people witnessed a vibrant fun release combining the brands iconic branding with a unique use of materials like mesh and neoprene while coated sweatshirts, patterned jerseys and an ambitious fabrications complete a fascinating instalment.

Thanks to Fucking Young! for the info.